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Session 4 – Dealing with the Media

How to Handle the Press

  • Handling the Media (how to ‘work’ the Press)

  • Interpretation of thought (expressing yourself)

  • Interviewing skills (preparing for the unprepared)

  • Expecting the unexpected (handling tricky questions)

  • Listening skills ("reading between the lines")

  • Defining intention (being diplomatically blunt)

  • Focused communication (sticking to the point)