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Session 5 – TV Presenting for Business

Presenting to Camera - Preparation / Packaging / Presentation for TV

  • Planning your presentation (identify objectives, research & scripting)

  • Packaging your concept (pinpoint dynamics for maximum effect)

  • Targeting your audience (assess your audience needs)

  • Psychology of the camera (build a relationship with the camera)

  • Working the camera (specific techniques & skills)

  • Connecting to your viewer (get the message through!)